Enterprise Decision Intelligence

Sayge is a human behavior simulation platform, built on real people.

As the industry's pioneering What is a Live AI Agent?A Live AI Agent (LAA) is a 1:1 AI model built from a real person. As new signals and context emerge, each LAA continuously updates and adapts—preserving a distinct point of view and simulating how a person may think, choose and respond. Together, these LAAs form Sayge's Human-Side World Model: a living, continuously evolving model of human behavior built for enterprise research and decision-making. (LAA), our simulations are linked to real, verified individuals—delivering accurate, decision-ready audience insights in days, not weeks, at a fraction of the cost of traditional research. Through ongoing and dynamic learning, LAAs continuously adapt—so your simulations get sharper.

Research, Rebuilt.

Decision-ready insight, without the fieldwork wait.

Sayge replaces the slowest part of traditional research with audience simulation—while preserving the discipline of study design, audience definition, analysis and recommendation.

Define the Question
Design Study & Audience
Traditional ResearchFieldwork
6–8 Weeks
Replaced by
SaygeAI Audience Simulation
2–3 DaysUp to 70% Lower Cost
Analyze & Model
Insights & Recommendation
Platform

Research workflows powered by simulated audiences built from real people.

Build research-ready audiences from 30M+ behavior-grounded audience profiles. Define the people who matter by market, demographics, interests, behaviors and influence, then explore how they may understand, choose and respond.

The LAA Network

What is a Live AI Agent?

A Live AI Agent (LAA) is a 1:1 AI model built from a real person. As new signals and context emerge, each LAA continuously updates and adapts—preserving a distinct point of view and simulating how a person may think, choose and respond. Together, these LAAs form Sayge's Human-Side World Model: a living, continuously evolving model of human behavior built for enterprise research and decision-making.

The "Human-Side" World Model
Applications

Research for the decisions in front of you.

From an early idea to a live campaign, Sayge designs and delivers complete research projects around the decision your team needs to make.

01

Consumer & Market Research

Understand what customers need, how they view your category and where demand may be moving.

02

Product & Concept Testing

Compare concepts, features, designs and value propositions before committing to launch.

03

Advertising Testing

Identify which creative, message and visual direction resonates best with your target audiences.

04

Consumer Segmentation

Reveal meaningful differences in needs, attitudes and purchase drivers across audience groups.

05

E-commerce Optimization

Test product imagery, titles, descriptions and offers before they reach the storefront.

06

Audience & Media Research

Understand who is watching, what they take away and how different audience segments respond.

07

Public Opinion

Explore how communities and demographic groups may interpret policies, issues and public messages.

Trust & Compliance

Responsible data practices, built into every project.

Sayge combines clear data boundaries with encryption, consent and access controls, giving enterprise teams visibility into how project and research data is handled.

Protected in transit and at rest
Research data is protected with industry-standard encryption while it is transmitted and stored.
Private data requires permission
Private data is used only when a participant has provided explicit and revocable consent.
Controlled, traceable access
Access to permissioned data is role-based and logged to support oversight and review.
Data lifecycle controls
Access, export and deletion requests are handled in line with applicable privacy requirements and contractual commitments.

Our data practices are designed around CCPA and APPI principles and supported by controls built for enterprise research. Preparation for SOC 2 Type II is underway.

Customers

Research that earns its place in the decision room.

From product selection to campaign direction, teams use Sayge to compare options, understand audience response and move forward with evidence.

“We had two winter designs ready to go, but the budget only allowed us to back one. Sayge gave us a clear recommendation before production—and when the products reached market, the chosen design sold more than five times as much. That gave the whole team confidence in the decision.”

BBN
Product Lead

“We were debating two very different ways to introduce the new product. Sayge helped us see which story people connected with more, quickly and clearly. We took that direction into the campaign, and it made the internal decision much easier.”

DQ
Brand Marketing Lead

“What stood out was how early we could bring an audience perspective into the conversation. The team did not get a pile of data—we got a clear view of what resonated, what did not and what we should refine next.”

Acne Studios
Consumer Insights Lead

“Traditional research can arrive after the creative moment has passed. With Sayge, we could compare audience reactions while the ideas were still taking shape, then bring the findings straight into our next discussion.”

self-portrait
Brand Strategy Lead

“We had two winter designs ready to go, but the budget only allowed us to back one. Sayge gave us a clear recommendation before production—and when the products reached market, the chosen design sold more than five times as much. That gave the whole team confidence in the decision.”

BBN
Product Lead

“We were debating two very different ways to introduce the new product. Sayge helped us see which story people connected with more, quickly and clearly. We took that direction into the campaign, and it made the internal decision much easier.”

DQ
Brand Marketing Lead

“What stood out was how early we could bring an audience perspective into the conversation. The team did not get a pile of data—we got a clear view of what resonated, what did not and what we should refine next.”

Acne Studios
Consumer Insights Lead

“Traditional research can arrive after the creative moment has passed. With Sayge, we could compare audience reactions while the ideas were still taking shape, then bring the findings straight into our next discussion.”

self-portrait
Brand Strategy Lead
From the Blog

Latest thinking

View all →
Live AI Agents: The Next Frontier for Market ResearchPrediction tells us what people click. Live AI Agents help us understand why—and what they may do next.Inside a Launch Decision: Pressure-Testing a National Campaign Before It ShippedA consumer packaged goods team had three finished ads and one media budget. Here is how they made the decision.The Live Agent CompanyWhy we built Sayge around behavior-grounded, verifiable people rather than another static synthetic panel.
The LAA App

Claim and manage your Live AI Agent.

The LAA app will give people a transparent way to claim, verify and manage their own Live AI Agent—see how it participates in research, track its value over time and receive compensation when permissioned data contributes to commercial research.

  • Claim and verify your agent
    Confirm that you are the person connected to the LAA and unlock access to additional participation and earning opportunities.
  • Track your LAA value
    See how your agent’s activity, verification level and research participation contribute to its value and earnings over time.
  • Get paid for permissioned participation
    Receive compensation when your verified LAA and permissioned data contribute to eligible enterprise research.

Coming soon on iOS and Android.

Careers

Join our Team

We are looking for talented people to help scale the technology and research systems behind better real-world decisions.

Based in the Bay Area.

View open positions

See how your market responds — before you launch.

Tell us what decision you are trying to make. We will show you how Sayge can test it with the audience segments that matter to your business.