From the Blog
Blog
Notes on Live AI Agent research, product decisions and what it takes to test with real people before you launch.
Live AI Agents: The Next Frontier for Market ResearchPrediction tells us what people click. Live AI Agents help us understand why—and what they may do next.Inside a Launch Decision: Pressure-Testing a National Campaign Before It ShippedA consumer packaged goods team had three finished ads and one media budget. Here is how they made the decision.The Live Agent CompanyWhy we built Sayge around behavior-grounded, verifiable people rather than another static synthetic panel.